Research & Development: Our customers have continued to enjoy the high quality and dependability of our products. At Chester, Inc. comprise is a word that we will never use. We don’t believe in compromising our products to cut cost. Our number one goal has been and will continue to be high-end, dependable products regardless of the market segment. Year over year, Chester, Inc. has invested in increasing performance and dependability. “Just like our biggest asset, our associates. We believe we have the best and brightest employees and our products reflect our pride.” Ashley Bobb, VP of Research and Development.
Short term we will continue to invest in our assets, but our long term strategy will be to introduce new and exciting products to the low end and traditional segments.
Marketing:
Over the past three years we have enjoyed well over an 80% awareness index across all segments. This is true testament to our marketing team led by Tammie McQuain, VP of Marketing. Her dedication to increase awareness and customer service is second to none. Our associates once again have delivered on another successful campaign and we are proud to be the leading marketing organization in the sensor chip field. We are also as excited to launch a new marketing campaign for 2017, “Little Bits of Nothing”. More to come, but thought we would give you a small peek under the tent.
Production:
Although capacity had been a challenge for us in 2014 and 2015, we invested heavily in 2016 and it paid off. Our overall sales grew by over 15%, on an already large base and heavy competition in the marketplace. We have also continued to increase automation and enjoyed a 30%+ blended contribution margin in 2016. Our focus short term will be to increase capacity, in tangent with new item introduction for 2018 and 2019. “Now more than ever we are poised for success, we have the right executive team in place and have made key investments in our infrastructure to ensure our place as a leader in the marketplace.” Enrique Estrada, VP of Production.
Short term we will continue to invest in our assets, but our long term strategy will be to introduce new and exciting products to the low end and traditional segments.
Marketing:
Over the past three years we have enjoyed well over an 80% awareness index across all segments. This is true testament to our marketing team led by Tammie McQuain, VP of Marketing. Her dedication to increase awareness and customer service is second to none. Our associates once again have delivered on another successful campaign and we are proud to be the leading marketing organization in the sensor chip field. We are also as excited to launch a new marketing campaign for 2017, “Little Bits of Nothing”. More to come, but thought we would give you a small peek under the tent.
Production:
Although capacity had been a challenge for us in 2014 and 2015, we invested heavily in 2016 and it paid off. Our overall sales grew by over 15%, on an already large base and heavy competition in the marketplace. We have also continued to increase automation and enjoyed a 30%+ blended contribution margin in 2016. Our focus short term will be to increase capacity, in tangent with new item introduction for 2018 and 2019. “Now more than ever we are poised for success, we have the right executive team in place and have made key investments in our infrastructure to ensure our place as a leader in the marketplace.” Enrique Estrada, VP of Production.
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